Marketing Kickstart
A basic and affordable campaign designed to generate leads, customers, and sales in the short-term.
Kickstart Package
Create a simple promotional campaign that provides viable leads for the sales team to convert into customers.
Approximate time: 72 hours (Worth R18,000)
Involves:
- Planning with owner/team (2 hours)
- Promotional strategy & incentive design (4 hours)
- Promo landing page design (16 hours)
- Advertising strategy (4 hours)
- Advert creation & design (8 hours)
- Ad set up on selected media channels (8 hours)
- CRM system set-up and integration (8 hours).
- Campaign administration (22 hours)
MARKETING KICKSTART PACKAGE
Pricing Options
MARKETING KICKSTART
One InstallmentRate: R166/h
- What’s Included
- An experienced marketing consultant
- 12 hours of work per week
- Implementation after 4 weeks
- Campaign administration for 2 weeks
- Campaign management DIY training
- What’s not included
- Advertising costs (dependent on chosen strategy)
- Special Bonuses
- Free website & email hosting
- Free access to Divi website theme
- Free CRM software and mobile app
MARKETING KICKSTART
Two InstallmentsRate: R208/h
- What’s Included
- An experienced marketing consultant
- 9 hours of work per week
- Implementation after 6 weeks
- Campaign administration for 2 weeks
- Campaign management DIY training
- What’s not included
- Advertising costs (dependent on chosen strategy)
- Special Bonuses
- Free website & email hosting
- Free access to Divi website theme
- Free CRM software and mobile app
MARKETING KICKSTART
Three InstallmentsRate: R250/h
- What’s Included
- An experienced marketing consultant
- 6 hours of work per week
- Implementation after 8 weeks
- Campaign administration for 2 weeks
- Campaign management DIY training
- What’s not included
- Advertising costs (dependent on chosen strategy)
- Special Bonuses
- Free website & email hosting
- Free access to Divi website theme
- Free CRM software and mobile app
MARKETING KICKSTART
Commission BasedRate: R300-450/h
- What’s Included
- An experienced marketing consultant
- 3-12 hours of work per week
- Implementation after 4-10 weeks
- Campaign administration for 2 weeks
- Campaign management DIY training
- What’s not included
- Advertising costs (dependent on chosen strategy)
- Special Bonuses
- Free website & email hosting
- Free access to Divi website theme
- Free CRM software and mobile app
Marketing System
A fully-functioning marketing system designed to consistently and automatically generate leads, customers, and sales.
System Package
Our flagship offering involves the design of a marketing system based on the Relationship Brand Marketing Framework.
Approximate time: 480 hours
Involves:
- 5-phased approach
- Monthly pricing structure
- A collaborative process between the marketing consultant and the business owner/ leadership team.
- Monthly deliverables designed to increase leads, sales, and customers in a consistent and automatic way.
PHASE 1: Business
Business & Brand Concept
Develop a business & brand concept that serves a clear market niche, can hold a legitimate competitive advantage, and has capacity to garner a significant brand equity.
Approximate time: 40 hours
Involves:
- Owner interview (2 hours)
- Owner survey & analysis (2 hours)
- Market Analysis (26 hours)
- Business & Brand Strategy (10 hours)
Customer Research
Design and administer a customer survey in order to determine satisfaction levels, points of differentiation, opportunities for improvement and avenues for promotion & loyalty.
Approximate time: 12 hours
Involves:
- Owner interview (2 hours)
- Questionnaire design (3 hours)
- Survey administration (2 hours)
- Research report (5 hours)
PHASE 2: Branding
Brand Identity
Develop a brand concept that can articulate into a name and logo which effectively positions your business in the market.
Approximate time: 40 hours
Involves:
- Owner interview (2 hours)
- Owner survey & analysis (2 hours)
- Market Analysis (6 hours)
- 3 x Graphic Design cycles (10-30 hours)
Website Development
Develop a website specifically designed to build your brand, increase sales, and function as a high-performing marketing machine.
Approximate time: 120 hours
Involves:
- Home page copy and design (20 hours)
- Package development & design (20 hours)
- Additional pages & design (40 hours)
- Technology Integrations & admin (40 hours)
PHASE 3: Digital
Basic SEO
Integrate a basic SEO strategy for your website to ensure that you rank on the front page of Google and begin to attract organic traffic.
Approximate time: 30 hours
Involves:
- Blogging strategy (5 hours)
- Blogging training & support for initial 3 blog posts (15 hours)
- Google my business set-up (5 hours)
- Technical integrations & admin (5 hours)
E-commerce Integration
Integrate e-commerce functionality to your website to facilitate online bookings and sales. For product and service businesses.
Approximate time: 40 hours
Involves:
- Owner interview (2 hours)
- Online payment integration (2 hours)
- Online store creation & design (6 hours)
- Adding products/services (30 hours)
PHASE 4: Leads
Lead Generation
Create an organic lead generation strategy using a lead magnet and lead capture tactics on the brand website.
Approximate time: 40 hours
Involves:
- Owner interview (2 hours)
- Lead magnet creation (26 hours)
- Lead capture integration on website (4 hours)
- Lead capture email sequence & integration (3 hours)
Lead Nurture
Create an automated communication campaign to nurture new leads to the point of purchase.
Approximate time: 40 hours
Involves:
- Owner Interview & planning (2 hours)
- Copywriting for communication messages (30 hours)
- Message sequencing and automation (5 hours)
- Technical integrations & admin (3 hours)
PHASE 5: Traffic
Sales Promotion
Create a promotional campaign designed to foster new leads, customers, and sales.
Approximate time: 30 hours
Involves:
- Planning with owner/team (2 hours)
- Promotional strategy & incentive design (4 hours)
- Promo landing page design (16 hours)
- Technical integrations & admin (8 hours)
Advertising
Set up an advertising campaign designed to drive traffic to the sales promotion landing page.
Approximate time: 40 hours
Involves:
- Planning with owner/team (2 hours)
- Advertising strategy (4 hours)
- Advert creation & design (26 hours)
- Set up ads on selected media channels (8 hours)
MARKETING SYSTEM PACKAGE
Monthly Pricing Options
MARKETING SYSTEM
6 Month ImplementationRate: R250/h
- What’s Included
- An experienced marketing consultant
- 20 hours of work per week
- Implementation of roughly 1 phase per month
- Marketing system DIY training
- What’s not included
- Software subscriptions
- Advertising costs
- (These costs are dependent on the chosen strategies)
- Special Bonuses
- Free website & email hosting
- Free access to Divi website theme
- Free CRM software and mobile app
- Free access to specialised marketing training and workshops
MARKETING SYSTEM
12 Month ImplementationRate: R300/h
- What’s Included
- An experienced marketing consultant
- 10 hours of work per week
- Implementation of roughly 1 phase every 2 months
- Marketing system DIY training
- What’s not included
- Software subscriptions
- Advertising costs
- (These costs are dependent on the chosen strategies)
- Special Bonuses
- Free website & email hosting
- Free access to Divi website theme
- Free CRM software and mobile app
- Free access to specialised marketing training and workshops
MARKETING SYSTEM
24 Month ImplementationRate: R350/h
- What’s Included
- An experienced marketing consultant
- 5 hours of work per week
- Implementation of roughly 1 phase every 4 months
- Marketing system DIY training
- What’s not included
- Software subscriptions
- Advertising costs
- (These costs are dependent on the chosen strategies)
- Special Bonuses
- Free website & email hosting
- Free access to Divi website theme
- Free CRM software and mobile app
- Free access to specialised marketing training and workshops
MARKETING SYSTEM
Commission-Based ImplementationRate: R450-600/h
- What’s Included
- An experienced marketing consultant
- 1-20 hours of work per week (dependent on sales)
- Implementation of roughly 1 phase every 1-4 months
- Marketing system DIY training
- What’s not included
- Software subscriptions
- Advertising costs
- (These costs are dependent on the chosen strategies)
- Special Bonuses
- Free website & email hosting
- Free access to Divi website theme
- Free CRM software and mobile app
- Free access to specialised marketing training and workshops
Marketing Consulting
Ad hoc strategic marketing consulting services based on your business’s needs.
MARKETING CONSULTING
Hourly Pricing Options
40-80h /month
- 20+ hours per week
- Experienced marketing consultant
- Strategic planning
- Marketing design & implementation
- Marketing management & administration
- Marketing training & workshops
40-80h /month
- 10-20 hours per week
- Experienced marketing consultant
- Strategic planning
- Marketing design & implementation
- Marketing management & administration
- Marketing training & workshops
20-40h /month
- 5-10 hours per week
- Experienced marketing consultant
- Strategic planning
- Marketing design & implementation
- Marketing management & administration
- Marketing training & workshops
1-20h /month
- 1-5 hours per week
- Experienced marketing consultant
- Strategic planning
- Marketing design & implementation
- Marketing management & administration
- Marketing training & workshops
Commission-Based Marketing
Strategic marketing consulting services based on the sales generated by your business.
COMMISSION-BASED MARKETING
% Hourly Pricing Options
40% /sale
- 20+ hours per week
- Experienced marketing consultant
- Strategic planning
- Marketing design & implementation
- Marketing management & administration
- Marketing training & workshops
30% /sale
- 10-20 hours per week
- Experienced marketing consultant
- Strategic planning
- Marketing design & implementation
- Marketing management & administration
- Marketing training & workshops
20% /sale
- 5-10 hours per week
- Experienced marketing consultant
- Strategic planning
- Marketing design & implementation
- Marketing management & administration
- Marketing training & workshops
10% /sale
- 1-5 hours per week
- Experienced marketing consultant
- Strategic planning
- Marketing design & implementation
- Marketing management & administration
- Marketing training & workshops