3 Streamlined Solutions
Based on the three questions all entrepreneurs want to answer.
Strategy
Step 1
Where are we going?
Gain a clear understanding of your market and a realistic vision for how your brand can position itself for success.
Market Analysis
Buyer Personas
Positioning Strategy
Brand Personality
Messaging Strategy
Brand Identity
Brand Collateral
Sales
Step 2
How do we get more customers?
Get a lead-generation system designed to reliably and consistently generate quality leads and sales each month.
Lead Gen Strategy
Incentive Design
Sales Page Design
Advert Design
Ad Campaign Setup
Communication Automation
CRM Integration
System
Step 3
How do we dominate our industry?
Get a complete marketing system designed to establish your brand as the authority in your industry and the clear choice for customers.
Branding
Graphic Design
Websites & Ecommerce
CRM Setup
Social Media Marketing & Selling
Video Production
Enterprise-Level Strategic Support
Lead Generation System
A basic and affordable campaign designed to generate leads, customers, and sales in the short-term.
Lead Gen Package
Create a simple promotional campaign that provides viable leads for the sales team to convert into customers.
Approximate time: 72 hours (Worth R18,000)
Involves:
- Planning with owner/team (2 hours)
- Promotional strategy & incentive design (4 hours)
- Promo landing page design (16 hours)
- Advertising strategy (4 hours)
- Advert creation & design (8 hours)
- Ad set up on selected media channels (8 hours)
- CRM system set-up and integration (8 hours).
- Campaign administration (10 hours per/month)
R12,500
Brand + Marketing Strategy
A basic and affordable campaign designed to generate leads, customers, and sales in the short-term.
Kickstart Package
Create a simple promotional campaign that provides viable leads for the sales team to convert into customers.
Approximate time: 72 hours (Worth R18,000)
Involves:
- Planning with owner/team (2 hours)
- Promotional strategy & incentive design (4 hours)
- Promo landing page design (16 hours)
- Advertising strategy (4 hours)
- Advert creation & design (8 hours)
- Ad set up on selected media channels (8 hours)
- CRM system set-up and integration (8 hours).
- Campaign administration (22 hours)
Complete Marketing Systems
A basic and affordable campaign designed to generate leads, customers, and sales in the short-term.
System Package
Our flagship offering involves the design of a marketing system based on the Relationship Brand Marketing Framework.
Approximate time: 480 hours
Involves:
- 5-phased approach
- Monthly pricing structure
- A collaborative process between the marketing consultant and the business owner/ leadership team.
- Monthly deliverables designed to increase leads, sales, and customers in a consistent and automatic way.
PHASE 1: Business
Brand Strategy
Develop a business & brand concept that serves a clear market niche, can hold a legitimate competitive advantage, and has capacity to garner a significant brand equity.
Approximate time: 40 hours
Involves:
- Owner interview (2 hours)
- Owner survey & analysis (2 hours)
- Market Analysis (26 hours)
- Business & Brand Strategy (10 hours)
Customer Research
Design and administer a customer survey in order to determine satisfaction levels, points of differentiation, opportunities for improvement and avenues for promotion & loyalty.
Approximate time: 12 hours
Involves:
- Owner interview (2 hours)
- Questionnaire design (3 hours)
- Survey administration (2 hours)
- Research report (5 hours)
PHASE 2: Branding
Brand Identity
Develop a brand concept that can articulate into a name and logo which effectively positions your business in the market.
Approximate time: 40 hours
Involves:
- Owner interview (2 hours)
- Owner survey & analysis (2 hours)
- Market Analysis (6 hours)
- 3 x Graphic Design cycles (10-30 hours)
Website Development
Develop a website specifically designed to build your brand, increase sales, and function as a high-performing marketing machine.
Approximate time: 120 hours
Involves:
- Home page copy and design (20 hours)
- Package development & design (20 hours)
- Additional pages & design (40 hours)
- Technology Integrations & admin (40 hours)
PHASE 3: Digital
Basic SEO
Integrate a basic SEO strategy for your website to ensure that you rank on the front page of Google and begin to attract organic traffic.
Approximate time: 30 hours
Involves:
- Blogging strategy (5 hours)
- Blogging training & support for initial 3 blog posts (15 hours)
- Google my business set-up (5 hours)
- Technical integrations & admin (5 hours)
E-commerce Integration
Integrate e-commerce functionality to your website to facilitate online bookings and sales. For product and service businesses.
Approximate time: 40 hours
Involves:
- Owner interview (2 hours)
- Online payment integration (2 hours)
- Online store creation & design (6 hours)
- Adding products/services (30 hours)
PHASE 4: Leads
Lead Generation
Create an organic lead generation strategy using a lead magnet and lead capture tactics on the brand website.
Approximate time: 40 hours
Involves:
- Owner interview (2 hours)
- Lead magnet creation (26 hours)
- Lead capture integration on website (4 hours)
- Lead capture email sequence & integration (3 hours)
Lead Nurture
Create an automated communication campaign to nurture new leads to the point of purchase.
Approximate time: 40 hours
Involves:
- Owner Interview & planning (2 hours)
- Copywriting for communication messages (30 hours)
- Message sequencing and automation (5 hours)
- Technical integrations & admin (3 hours)
PHASE 5: Traffic
Sales Promotion
Create a promotional campaign designed to foster new leads, customers, and sales.
Approximate time: 30 hours
Involves:
- Planning with owner/team (2 hours)
- Promotional strategy & incentive design (4 hours)
- Promo landing page design (16 hours)
- Technical integrations & admin (8 hours)
Advertising
Set up an advertising campaign designed to drive traffic to the sales promotion landing page.
Approximate time: 40 hours
Involves:
- Planning with owner/team (2 hours)
- Advertising strategy (4 hours)
- Advert creation & design (26 hours)
- Set up ads on selected media channels (8 hours)
Support Plans
Monthly marketing support for each stage of business growth
R600/mo
Starter
Establish your brand & increase sales.
Website & Email Hosting
Website Maintenance & Support
Website Analytics & Reporting
Strategic Consultation & Training
R2200/mo
Growth
Optimise your marketing for business growth.
Hosting, Maintenance & Support
Advanced Analytics & Reporting
Social media integration support
Graphic Design Support
Sales Funnel & Automation Support
Strategic Consultation & Training
Custom
Enterprise
A marketing system designed for long-term business success.